Consumo de plásticos de un solo uso, y percepción de alternativas ecológicas en el Mercado Mayorista AgroMéndez Quito_ Llano Grande.

Abstract

Abstract: This study focuses on understanding how single-use plastics are used in the AgroMéndez Wholesale Market (MMA) and how vendors and consumers relate to more sustainable alternatives. Through surveys, semi-structured interviews, and direct observation, researchers were able to learn not only what people say they do, but also their daily practices, revealing habits and routines that show a significant dependence on plastic, mainly due to its low cost, ease of access, and convenience. Although many participants recognize the negative impacts of these materials on the environment, the adoption of eco-friendly alternatives is limited by factors such as price, availability, and deeply ingrained cultural customs. The results show that, with support, clear information, and practical examples, it is possible to foster gradual changes in consumption habits. The study highlights the importance of designing awareness and environmental education strategies adapted to the market context, promoting small actions with real impact, capable of generating awareness, strengthening environmental responsibility and contributing to a more sustainable future committed to caring for the planet.