Plan estratégico de ideación y producción de contenidos con inteligencia artificial para el GAD Municipal de Yantzaza

Abstract

Abstract: This thesis proposes a strategic plan for the ideation and production of digital content for the Decentralized Municipal Government of Yantzaza, integrating artificial intelligence tools to optimize institutional communication. The study diagnoses deficiencies in audience segmentation on institutional social media and proposes a solution based on a mixed methodological approach, which allowed for a comprehensive diagnosis of the digital environment. It incorporates the creation of content with AI as a central axis, allowing for the automation of processes of ideation, text generation, multimedia design, and message adaptation. Based on the analysis of data and behavior patterns, the proposal facilitates the production of content aligned with institutional objectives. The results allow for the optimization of creative processes, improved institutional positioning, and strengthened ties with citizens through personalized and efficient content. The implementation of this plan transforms public communication into an exercise in transparency and technological innovation, offering a replicable model for other local governments seeking to adapt to today's digital culture.