Creación de Sofiabot IA experta en Terapia y Coaching

Abstract

Abstract: This research addresses the challenges of misinformation and the lack of accessible mental health resources in the digital era by presenting the creation of Sofiabot a Synthetic AI Expert in Integrative Therapy and Coaching for the Ai Heiwa Center. Using a Design Science Research methodological approach with Ex Post analysis, the study evaluated an operational digital ecosystem integrating a virtual education platform and the conversational agent "Sofía," developed with a Synthetic Artificial Intelligence architecture to operate under the Fillbot functional model (providing continuous support between sessions). The initial diagnosis revealed critical gaps in user acquisition and data measurement, justifying the design of a transmedia narrative and a specialized content strategy. The subsequent technical audit confirmed the system's functionality, validated by a base of active users and initial monetization. These results demonstrate that integrating responsible Synthetic AI within a hybrid model reduces access barriers and promotes therapeutic adherence. The study concludes with the development of a data-driven optimization plan to scale the impact of digital wellness.