Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la Policía Nacional

Abstract

Abstract: This work is based on a proposal for ideation, creation, and execution of content aimed at implementing and positioning police facilities; as a reference, the innovative and technological design of a virtual shooting range has been taken as a transformative, ethical, and safe solution for institutional training processes. From an Inbound Marketing and transmedia storytelling perspective, pain points are analyzed based on buyer persona analysis, levels of awareness, and the strategic role of artificial intelligence in value generation, enabling the structuring of a value ladder, content pillars, and audiovisual scripts aligned with WPV strategies. The project demonstrates that integrating artificial intelligence tools and immersive technologies contributes to improving operational training, reducing training risks, and strengthening institutional trust, while humanizing the technological discourse thru relatable, educational, and testimonial narratives. As its main contribution, the work demonstrates that the integration of creativity, strategy, visual experience, and technology facilitates the effective communication of complex processes, positioning virtual shooting ranges not only as a technological innovation but also as a key instrument for protecting life and modernizing training.