Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la empresa Innovación en Marketing Inventiva Cía. Ltda

Abstract

Abstract: This thesis presents an innovative strategic communication model for Inventiva Cia. Ltda., integrating artificial intelligence (AI) into the ideation, automation, and content production processes for B2B and B2G corporate events. Through a mixed-method approach, the project develops automated workflows, strategic scripts, buyer persona profiles, predictive audience analysis, and tiered service proposals. The use of transmedia storytelling and brand archetypes enhances the company s positioning, while generative and conversational AI optimizes key internal processes such as quoting, customer service, and post-event content production. This work demonstrates that the fusion of technology, creative strategy, and a spiritual vision can transform corporate experiences, leading organizations toward more conscious, personalized, and sustainable communication. The thesis offers a tangible contribution to the Latin American business ecosystem by aligning purpose, innovation, and operational efficiency with a universal perspective of connection, evolution, and service.