Análisis de factibilidad para el desarrollo de un proyecto turístico sostenible en la finca San Francisco en la parroquia de Tufiño, cantón Tulcán, provincia del Carchi, año 2025

Abstract

Abstract: The objective of this research was to analyze the feasibility of developing a sustainable tourism project on the San Francisco farm, located in the parish of Tufiño. For this purpose, a quantitative study with a descriptive, documentary, and field approach was conducted. Initially, a bibliographic review and a situational diagnosis of the farm and its surroundings were carried out, allowing the identification of natural and productive resources with tourism potential, such as the Andean landscape and local agricultural activities. Subsequently, surveys were applied to visitors in order to analyze the market and determine the existing tourism demand in the parish. This information served as the basis for designing a tourism center proposal focused on rural and nature tourism, in accordance with the physical and social conditions of the territory. Finally, a financial analysis was conducted through the calculation of indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), and the Cost-Benefit Ratio, determining that the project presents limited economic feasibility, with reduced profit margins and a medium-term investment recovery.