Brechas y desafíos en la educación financiera en Ecuador: Un estudio realizado en el cantón Paute, provincia del Azuay, año 2025

Abstract

Abstract: This study focuses on examining the state of financial education in Ecuador, specifically in the Paute canton of the Azuay province, to identify its main challenges and shortcomings. To this end, a qualitative and descriptive study was conducted. One hundred and one individuals were surveyed, assessing their knowledge, behaviors, and attitudes toward finance, following the guidelines established by the CAF (Development Bank of Latin America). The results obtained indicate that the population has a good understanding and use of fundamental services, such as savings accounts. Conversely, a low level of participation in investment options and the purchase of additional insurance was detected. Similarly, an increase in the adoption of digital channels for making everyday payments was observed, although other transactions, such as sending remittances or online purchases, remain uncommon. While there is a favorable predisposition towards saving, habits oriented towards short-term spending still prevail. Although most respondents perceive their level of financial knowledge as above average, this underscores the importance of developing educational initiatives tailored to the local context. The information gathered in this research is fundamental for creating plans that promote financial inclusion and contribute to improving the quality of economic life in both urban and rural areas.