Descifrando el camino al éxito financiero: factores que moldean la elección de la carrera en Finanzas en la Parroquia Yaruquí, Cantón Quito, año 2024

Abstract

Abstract: This Curriculum Integration Project focuses on the study of the elements that determine the decision made by third-year high school students in the Yaruquí parish, Quito canton, to pursue a career in Finance in 2024. The study arises from the need to understand how the factors that characterize vocational decisions are influenced by personal, family, economic, and educational aspects, in a context with limited opportunities for vocational guidance. The research is developed under a quantitative, non-experimental, cross-sectional approach with a descriptive design. The survey provided by the Universidad Técnica Particular de Loja (UTPL) was the instrument for data collection and was applied to a sample of 125 students, allowing the identification of their perceptions, interests, and expectations regarding the Finance career. The results show that the search for job stability, employment opportunities, and family influence affect career choices, as well as the need to strengthen guidance processes and provide up-to-date information on academic offerings and the labor market.