Descifrando el camino del éxito financiero: factores que moldean la elección de la carrera de Finanzas en la provincia de Pichincha, cantón Quito, parroquia Chimbacalle, año 2024

Abstract

Abstract: When choosing a career such as Finance, high school graduates often consider both personal and social factors, including the influence of family, friends, and academic advisors. Therefore, this research aims to analyze the factors that affect the decision to pursue a university degree in the field of Finance in the Chimbacalle parish. A descriptive approach was applied, supported by analytical-synthetic and inductive methods, within a non-experimental, cross-sectional design. A mixed methodology was adopted, employing a survey as the primary technique. A Likert-type questionnaire explored aspects related to students' interests and preferences, the influence of the family environment, perceptions of the Finance career, academic background, and career projections. The findings show that the choice is primarily driven by personal reasons, such as the search for stability, well-being, and professional growth. concluding that, although the career can offer good income and development opportunities, students do not have a clear idea about the field.