Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la Marca MotoClub Ecuador

Abstract

Abstract: This research entitled Plan Estratégico de Ideación y Producción de Contenidos con Inteligencia Artificial para la marca Moto Club Ecuador aimed to design a strategic communication and content production plan that incorporates artificial inteligence tolos to optimize creativ processes and strengthen the positioning of Comercios RuizCrespo S.A.S Through its MotoClub Brand. The study was conducted in Quito, Ecuador, focusing on the national market for motorcycle protective gear. The sample consisted of key stakeholders for the organization, selected Through an analysis of its social media audiences. A mixed-methods approach, combining qualitative and quantitative methods, was employed. Among the methods and techniques used were a literatura review, semi-structured interviews, and social Analytics, supported by artificial intelligence tolos such as ChatGPT, Gemini and Claude. The results demostrate that the strategic integration of AI improves operational efficency, stregthens the Brand narrative, and positions MotoClub as a leader in road safety and specialized educational content within its market.