Plan estratégico de ideación y producción de contenidos con Inteligencia Artificial para Producción de infografías animadas y videos educativos con apoyo de inteligencia artificial para fortalecer la comunicación institucional sobre gestión de riesgos en el Distrito Metropolitano de Quito

Abstract

Abstract: This research develops a strategic plan for content ideation and production using artificial intelligence, aimed at strengthening the institutional communication of the Secretaría General de Seguridad Ciudadana y Gestión de Riesgos del Municipio de Quito. The study addresses the gap between a solid territorial presence and low levels of digital interaction, characterized by technical content that is difficult for citizens to understand. Through a mixed-methods approach, integrating social analytics, semi-structured interviews, and systematic reviews, a proposal focused on the optimization of creative processes is designed. The main contribution consists of an automated transmedia workflow that enables the efficient generation of animated infographics, educational micro-videos, and citizen narratives using AI tools. This approach strengthens the strategic positioning of the organization and facilitates a more accessible, interactive, and timely preventive education, promoting social co-responsibility and citizen trust in the face of risk situations within the district.