Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Radio Católica Cuenca

Abstract

Abstract: This work designs and implements a Strategic Content Ideation and Production Plan using Artificial Intelligence for Radio Católica Cuenca, proposing a replicable operational protocol that integrates human ideation, professional prompts, assisted scriptwriting, visual and sound generation, editing, automated publishing, and KPI-based measurement. It also incorporates segmentation by buyer personas (María and Luisa), a WPV (Why-Purpose-Value) strategy for transmedia content (TikTok, Instagram, Facebook), and ethical criteria of transparency and human oversight, with the aim of optimizing operational times, personalizing evangelistic messages, and strengthening institutional sustainability. The methodological contribution lies in offering a practical guide for applying AI in pastoral communication, along with measurement and continuous improvement tools that allow content to be adapted according to audience behavior and ensure narrative coherence and editorial responsibility.