Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Alisado Permanente Premium

Abstract

Abstract: This thesis proposes a Strategic Plan for the Ideation, Creation, and Production of Content Using Artificial Intelligence for the Premium Permanent Hair Straightening brand in Cuenca, Spain. Its main contribution lies in the optimization of creative and digital communication processes, utilizing generative AI tools to improve brand positioning on social media and achieve a more effective connection with its audience. Through a current study and competitive analysis, the research demonstrates how technological integration allows for the efficient generation of high-quality visual and textual narratives, adapted to current trends in the beauty market. In conclusion, this research provides a methodological framework that merges conventional marketing with the disruptive potential of AI, establishing a benchmark for innovation and strategic planning applicable to new digital contexts.