Plan estratégico de ideación y producción de contenidos con Inteligencia Artificial para Exacto Egl

Abstract

Abstract: This research develops a strategic communication and digital marketing plan for the firm EXACTO EGL in Cuenca, Ecuador, based on the convergence between digital culture and artificial intelligence. The study analyzes new consumption habits and the prosumer role to design a strategic ideation methodology that integrates multi-format content production textual, visual, and audiovisual through generative tools. Using a situational diagnosis, SWOT analysis, and the definition of digital audiences, a proposal was structured to optimize the visibility of auditing, tax, and accounting advisory services. The main contribution of this study is the creation of a communication model that uses automation processes and semantic analysis to strengthen corporate identity and customer acquisition in the digital environment. The results demonstrate that the implementation of these technologies allows small accounting firms to improve their competitiveness and adapt their offering to the demands of contemporary communication.