Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Corporación Ecuatoriana de Televisión C. LTDA.

Abstract

Abstract: This study presents a strategic plan that is framed within the digital evolution process that Ecuavisa has already been developing as a multiplatform media organization. The proposal integrates artificial intelligence into the ideation and production of informative and entertainment content aimed at young and young adult audiences. Based on a comprehensive diagnosis of the Ecuadorian media ecosystem and an in-depth analysis of digital audience behavior, the Smart Entertainment Circular model was designed, combining journalistic credibility with intelligent entertainment through technological innovation and personalized experiences. The proposal articulates audiovisual microformats, transmedia narratives, and automated processes to optimize the multiplatform production and distribution of content that simultaneously informs and entertains. In addition, a progressive value ladder is established to attract, retain, and convert users into engaged subscribers, strengthening the sustainability of the digital model. Overall, the project demonstrates how Ecuavisa can expand its relevance among new generations without losing its informative essence, adapting to current digital consumption habits.