Modelo de negocio para un producto alimenticio innovador a partir de la producción de leche del cantón Puyango de la provincia de Loja

Abstract

Abstract: The objective of this work was to generate a business model by obtaining an innovative food product from milk production in the Puyango canton of the Loja Province. To this end, a situational analysis of the dairy sector in the canton was carried out. This was complemented by a literature review of consumption trends in the dairy sector. Based on this information and through meetings with local producers, it was determined that whey powder represented an opportunity for innovative development, an idea that was confirmed through benchmarking. In addition, the spray-drying process was identified as the most efficient method for transforming whey in the innovative project, which led to the development of a prototype. Finally, through the financial analysis of the project, it was established that it is economically viable. All of this served as the basis for designing a business model using the CANVAS methodology to define the structure and dissemination strategies of the product.