Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Lomas Visión (Óptica Loja) en la ciudad de Loja, Ecuador

Abstract

Abstract: This degree thesis proposes a Strategic Plan for Content Ideation and Production with Artificial Intelligence for Lomas Visión (Óptica Loja), aimed at optimizing creative processes and strengthening its positioning in the local market. Through a mixed methodology that included situational diagnoses, PESTEL analysis, and digital audits, it was identified that "patient leakage" to other cities responds to a perception gap rather than a lack of technological capacity. The proposal develops a transmedia content strategy and a "Value Ladder" assisted by AI tools to generate virality, qualification, and sales. The results demonstrate that integrating AI into audiovisual production allows closing the narrative gap, educating the patient about local technology, and consolidating the clinic as a leader in visual health in southern Ecuador.