Descifrando el camino al éxito financiero: Factores que moldean la elección de la carrera en finanzas de la provincia del Carchi, cantón Tulcán, año 2025

Abstract

Abstract: The objective of this research is to establish the factors that define the choice of a finance career among young people completing their basic education (or high school) in the Tulcán canton, Carchi province, during the year 2025. Using a mixed-methods approach based on surveys of 384 students and consideration of the socioeconomic context, it has been determined that vocational decisions are primarily driven by the search for job stability, family support, and the economic limitations of their environment. This is evidenced by the results obtained, which reveal a continuous tension between personal aspirations and external pressures, leading to a predominance of more pragmatic options over vocational ones, at least in public educational settings. The research has provided a contextualized view of the career choice process in border areas and the need to strengthen vocational guidance, the link between the labor sector in their environment and their access to specialized information to promote more autonomous, informed and sustainable choices among the future financial professionals of the region.