Plan estratégico de ideación y producción de contenidos con inteligencia artificial para El Motín Cumbiero

Abstract

Abstract: This degree project proposes a Strategic Plan for Ideation and Content Production with Artificial Intelligence for the Ecuadorian band "El Motín Cumbiero". The research addresses the group's difficulty in transferring the energy of their live performances to digital environments, which limits their growth and visibility. Through a mixed methodology integrating qualitative analysis and web analytics, a situational diagnosis was conducted using tools such as SWOT, PESTEL, and empathy maps. The final proposal designs an AI-assisted transmedia content strategy, including the definition of buyer personas, value ladders, and scripts optimized for social media. The result is a communication management model that allows the band to optimize resources, personalize their message, and strengthen their connection with young audiences and the diaspora, demonstrating how artificial intelligence can empower the independent music industry without losing cultural authenticity.