Plan estratégico de ideación y producción de contenidos con inteligencia artificial para el Tribunal Contencioso Electoral (TCE)

Abstract

Abstract: This paper analyzes the applicability of a strategic plan for the ideation and production of content using artificial intelligence (AI) for the Electoral Disputes Tribunal (TCE). It begins with a conceptual review of digital culture and the role of the prosumer in institutional communication; examines the use of digital tools and AI in content generation; and proposes a data-driven strategy that optimizes institutional messaging. The communication diagnosis, digital audience analysis, and content design allow for the establishment of guidelines for more agile, segmented, and innovative communication. This work aims to contribute to the modernization of institutional communication in public organizations.