Plan de negocios para la produccion y exportacion de la Vainilla tahitensis sembrado en la parroquia Malacatos provincia de Loja

Abstract

Abstract: This business plan proposes the creation of a project dedicated to the production and export of high-quality vanilla in the province of Loja, Malacatos parish, an area with favorable climatic conditions for cultivation. The project seeks to capitalize on the international demand for natural vanilla, as well as sustainable products with certified traceability. The production model is based on the implementation of a greenhouse, technologically advanced management, and sustainable practices that guarantee a premium flavor and aroma. Furthermore, the business plan is supported by a value-added structure, organic certifications, and environmental responsibility. The financial analysis projects reaching its break-even point in the medium term thanks to the high market value of vanilla. The proposal demonstrates technical, commercial, and financial viability, positioning Loja vanilla as a competitive product in international markets. Finally, the project contributes to the development of the parish by generating rural employment, providing productive training, and promoting a high-value commercial crop for small-scale producers.