Situación de la empresa de comunicación y estado de bienestar integral de la profesión de periodistas y comunicadores en Quito - Ecuador

Abstract

Abstract:The present study aimed to examine the state of the communication industry and the journalistic practice of journalism in its context of impact in the midst of a digital transformation, as well as its weaknesses, strengths and opportunities in relation to technological advancement and the structure of employment, research in the form of a case study that used strategies such as interviews, surveys and documentary review to media such as Radio Cobertura 104.1 FM, Radio Súper K 1200 AM, Telesucesos, Multicanal and Mi Sangolquí TV. The results reflect a low professionalization at various managerial levels, poor training in digital environments, and a lack of sustainable monetization models in traditional media. Despite the academic offer in the area of communication, the lack of legal regulation, job insecurity, and lack of technologies limited the growth of the sector. The growing trend towards journalistic self-funding in digital media was also pointed out. It is suggested to adapt the academic programs granting subjects of digital communication, strengthen the inter-institutional linkage, and establish state policies that guarantee the exercise of journalism.