Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la Asociación Ecuatoriana de Marketing y Comunicación

Abstract

Abstract: This investigation addresses the Ecuadorean Marketing and communication Association problem related to the low number of new members due to the lack of a strategic plan for ideation and content creation with artificial intelligence to dynamize its social networks and optimizes its creative process to achieve a superior engagement rate and content efficiency, everything under a mixed methodology approach Combining quantitative and qualitative analyses for a better understanding of research problems. The main finding is the disconnect between what AEMC publishes (agreements, photos of signings) and what the target audience is actively searching for. Data analysis indicates that the highest and most strategic search volumes correspond to "Marketing Ecuador jobs" and "Free courses," search intents that should be leveraged to convert new members through AI-generated content.