Plan de comunicación estratégica y marketing digital para Black Rose Tattoo

Abstract

Abstract: This Curriculum Integration Project aims to analyze the current state of strategic communication and digital marketing at Black Rose Tattoo, in order to identify weaknesses, opportunities, and areas for improvement in its digital positioning. A mixed-methods approach was used, combining qualitative and quantitative methods, including document review, in-depth interviews, and customer surveys, allowing for a general understanding of the brand's communication. The diagnostic analysis was developed to highlight critical areas requiring strengthening: digital content planning, the use of social media, and the brand's visual identity. Based on this analysis, a structured digital marketing plan is offered, aligned with content generation, improved engagement, and a better digital presence for the studio, thereby resulting in improved communication management and alignment with the demands of the target audience.