Plan de marketing digital para la empresa Liberty Studio

Abstract

Abstract: This Curricular Integration Project addresses the challenge of brand building in the Ecuadorian technology sector, focusing specifically on the case of Liberty Studio, an Artificial Intelligence development startup founded in 2023. Despite the founders' high technical capacity, Liberty Studio lacked market positioning at the start of its operations. To address this, we conducted qualitative research that included document review, competitive benchmarking, and in-depth interviews with experts and decision-makers. The diagnosis confirms that the lack of robust digital assets negatively and directly impacts credibility with corporate clients. In response, this project proposes a digital communication plan that aims to position Liberty Studio as a national leader by 2026. The research concludes that strategic communication is not a secondary factor, but rather the essential axis for transforming specialized knowledge into a real competitive advantage. It is evident that generating educational content and building digital authority are the pillars for eliminating this perception of risk in the B2B sector.