Diseño de la Hoja de Ruta para la Transformación Digital en el Negocio de Comida Rápida Patacón Lovers, Basada en el método ADM de TOGAF con Integración de Tecnologías en la Nube

Abstract

Abstract: The study identifies the fast-food sector in Guayaquil as one of the main sources of self-employment and economic dynamism. The results of the PESTEL and SWOT analyses showed that factors such as high demand for fast food, social media penetration, and the availability of low-cost technologies represent opportunities to promote digitalization. However, threats persist, such as lack of connectivity, limited digital training, and the absence of strategic planning. The methodology used, based on the TOGAF ADM framework, allowed the project to be structured in phases that ensure an orderly transition from the evaluation of the current situation (AS-IS) to the definition of a target architecture (TO-BE) focused on continuous improvement and increased operational efficiency for Patacón Lovers. The proposal centered on four main technological pillars: 1) the immediate implementation of a POS system to record sales and control inventory; 2) the integration of electronic invoicing software that automates the issuance of receipts; 3) the storage of tax receipts and important business documents in the cloud; and 4) integration with delivery services. Finally, it is important to note that the implementation of the proposed roadmap will allow Patacón Lovers to digitize information, which will improve operational control, reduce manual errors, enhance customer service processes, and improve compliance with tax regulations.