Plan de marketing y comunicación digital del consultorio jurídico García & Asociados

Abstract

Abstract: García & Associates has built its reputation over 23 years working in a traditional manner. Today, the legal market demands a firm step towards digital. This project proposes a digital marketing and communication plan so that the law firm not only becomes more visible but also attracts new clients in an increasingly competitive environment. The initial analysis revealed a difference: despite its long history, the organization lacks a presence on social media and structured mechanisms to manage its relationship with its users. In response to this need, a comprehensive research process was developed, combining interviews, surveys, and direct observation, which allowed the firm to identify what clients truly need and the sources they use to stay informed. More than just a list of indicators, this proposal transforms the results into an actionable plan. To this end, specific objectives have been defined, the target audience segmented, and informative content developed that capitalizes on the experience of García & Associates. The goal is for the trust generated by the practice through the traditional method to also be transmitted through its digital channels, transforming its track record into a sustainable tool for attracting and retaining clients.