Desarrollo de un modelo de negocio digital para la optimización del desarrollo logístico de entregas en el sector de la construcción.

Abstract

Abstract: The research project proposes an innovative business model for the development of a digital platform that enables efficient management of transportation contracting or logistics services for merchandise deliveries in the construction sector. Currently, the contracting processes for these services are traditional, conducted through personal negotiations between provider and client or through phone calls and quotes, resulting in widespread dissatisfaction with delivery times and customer service. The proposed prototype called Home Tracking proposes a mobile application that allows for agile contracting of heavy and light cargo transport, optimizing delivery times and costs through expanded service offerings. Additionally, the incorporation of GPS will enable real-time tracking of orders. Through the use of technology, the aim is to bring about a positive shift in customer satisfaction and contribute to sustainability through contributions to the Sustainable Development Goals (SDGs). Furthermore, with this application, businesses that don't have their own trucks can become more competitive, thereby contributing to the reduction of inequalities.