Desarrollo de modelo de negocios para la automatización y autoservicios en la Estación de Servicios Los Leos S.A.S. provincia Zamora Chinchipe, cantón Yantzatza, parroquia Los Encuentreos, año 2025

Abstract

Abstract: This research project proposes an innovative business model for the service station, LOS LEOS S.A.S., in the province of Zamora Chinchipe, by 2025. The business model prioritizes automation and self-service for billing and fuel dispensing, seeking to mitigate the drawbacks of the traditional system characterized by manual labor, which often generates delays and high costs, impacting customer perception and satisfaction. The business model complies with Ecuadorian regulations regarding the marketing of petroleum and its derivatives, including technologies such as digital payment, electronic billing, and service platforms. A self-service system will also be incorporated to reduce waiting times, optimize resources, and improve service quality in order to attract new customers and foster customer loyalty. This model has the potential to create an efficient and sustainable operational structure that benefits both customers and the station, while adapting to new market demands and technological trends in the hydrocarbon sector in Ecuador.