Plan de marketing y comunicación digital para la empresa DIRB Digital Daniela Romo Digital

Abstract

Abstract:The agency DIRB Digital / Daniela Romo Digital, specializing in marketing and strategic communication with over eight years of experience, faces the challenge of strengthening its professional positioning in an increasingly competitive digital market. Although the company has a solid track record and highly satisfied clients, its limited activity on LinkedIn and YouTube, coupled with the loss of its web domain, hinders its entry into the corporate sector. To address this, this work develops a digital marketing and communication plan using a mixed-methods approach that combines qualitative and quantitative techniques such as in-depth interviews, surveys, direct observation, document review, and web analytics. Through a diagnostic process that identifies strengths, opportunities, weaknesses, and threats, strategies were designed to respond to the identified needs and position the agency as a leader in digital strategic communication.