Plan de comunicación estratégica y marketing digital para la Clínica Estética Lindux

Abstract

Abstract: This paper addresses the design and implementation of a strategic digital communication and marketing plan for Lindux Aesthetic Clinic, a center specializing in beauty and holistic wellness treatments. Given the increasing competition in the aesthetics sector, a qualitative and quantitative research approach was applied to diagnose the brand's current state in the digital environment. Through analytical tools such as SWOT analysis and the advertiser's brief, along with satisfaction surveys and in-depth interviews, critical areas in customer acquisition and brand recognition were identified. In response to these findings, an action plan is proposed focused on creating valuable content, optimizing direct customer service channels, and strengthening the visual identity on social media. The ultimate goal is to project an increase in new clients and improve the conversion rate on digital platforms, positioning Lindux Aesthetic Clinic as a benchmark of trust and professionalism in its local market.