Propuesta de creación de una aplicación móvil para mejorar la distribución de agua purificada embotellada Empresa ADALY

Abstract

Abstract: Analyzes the limitations and needs of Adaly's current operating model and proposes the implementation of technological tools to optimize its logistics process, from order taking to delivery to the consumer, through real-time route optimization. Information was gathered through interviews with distributors and frequent customers from all sectors served by the brand. These interviews led to the consideration of implementing a mobile application designed to address issues such as manual resource management, route planning improvisation, and the lack of a communication channel with the customer. Based on this, a prototype with a simple interface was developed to address these problems through georeferencing and customer feedback. The proposed innovation integrates economic, social, and environmental sustainability strategies with a focus on brand expansion and recognition. The results indicate that the proposal is viable, profitable, aligned with the Sustainable Development Goals (SDGs), and represents an innovative positioning in the competitive market.