Plan de marketing y comunicación digital del establecimiento AN3Studio

Abstract

Abstract: This Curricular Integration Project aims to develop a Digital Marketing and Communication Plan for the company AN3Studio, focused on strengthening its positioning and visibility within the digital environment during 2026. The research was conducted using a mixed methodological approach, with a descriptive and analytical design, employing techniques such as document review, direct observation, in-depth interviews, and customer surveys. These tools provided a comprehensive diagnosis of the company's communication situation. The results reflected a positive perception and customer satisfaction with the quality of service, while the weaknesses identified were related to a lack of strategic planning for digital marketing and the use of metrics. Based on these findings, a comprehensive plan was structured that articulates objectives, target audience, creative strategy, action plan, and budget, aligned with the company's actual needs. The project constitutes a viable and applicable proposal that contributes to improving interaction, brand recognition, and the management of AN3Studio's digital channels, supporting its sustainable growth.