Plan de comunicación y marketing digital para la empresa Omega Sport

Abstract

Abstract: This curricular integration project was carried out to create a strategic digital communication and marketing plan for Omega Sport, a company dedicated to the manufacture of sports, institutional, and corporate uniforms, located in El Quinche. With 12 years of experience in the manufacturing sector, the company focuses on creating personalized clothing; however, its presence on digital platforms and social networks is limited, as it does not publish regularly, which hinders the attraction of new clients. For this reason, a mixed-methods research methodology will be implemented, which will facilitate the internal analysis of the company and its competition. The proposed strategies include actions that will increase brand recognition and positioning, optimize digital communication, increase online presence, and foster the development of the local market.