Plan de Comunicación Estratégica y Marketing Digital para la Empresa Electrónica 3d

Abstract

Abstract: This Curricular Integration Project aimed to develop a digital marketing and communication plan for the company Electrónica 3D, in order to strengthen its presence in digital media and improve its positioning in the local market. To this end, a mixed research approach was applied, using techniques such as document review, direct observation, and customer surveys, which allowed for a diagnosis of the company's current situation in terms of communication, marketing, and service. The results showed high levels of customer satisfaction and trust, as well as weaknesses related to a lack of strategic planning and a limited digital presence. Based on these findings, a plan was developed that integrates clear objectives, strategies, concrete actions, and a budget adjusted to the company's reality. The main contribution of this work lies in proposing a practical and viable tool that allows Electrónica 3D to optimize its digital communication, strengthen its relationship with its customers, and improve its competitiveness in the technical services sector.