Plan de marketing y comunicación digital para la empresa Okburguer

Abstract

Abstract:This thesis aims to design a strategic communication and digital marketing plan for Okburguer, with the purpose of strengthening its presence in digital media, improving brand positioning, and increasing interaction with its target audience. The project arises from the need to optimize the use of social networks and digital tools as key means for communicating with customers. The methodology applied was descriptive and analytical, using techniques such as observation, social media analysis, and the collection of information on audience behavior. As a result, a communication plan was structured that includes objectives, strategies, actions, and digital content aimed at increasing the brand's reach and engagement. It is concluded that the implementation of the plan will allow Okburguer to improve its digital communication, strengthen its relationship with its customers, and contribute to the company's growth and positioning in the digital environment.