Influencia del uso de Instagram en el desarrollo de la competencia comunicativa en los estudiantes de la carrera de Pedagogía de los Idiomas Nacionales y Extranjeros de la Universidad Técnica de Ambato

Abstract

Abstract: The present study aims to analyze the available scientific evidence regarding the use of Instagram and its relationship with the development of communicative competence among university students. To achieve this objective, a systematic literature review based on the PRISMA methodology was conducted. Through this process, scientific studies published between 2019 and 2025 were identified, selected and analyzed from Scopus and Scielo databases. The selection process resulted in a total of seventeen (17) relevant studies addressing the educational use of Instagram and the development of communicative skills in higher education contexts. The finding reveals that most studies employ quantitative and mix methodological approaches, particularly quasi-experimental and descriptive designs aimed at evaluating the impact on social media on English language learning. Instagram motivates students, encourages interaction, and develops language skills such as oral production, vocabulary, and digital communication. However, adequate pedagogical mediation is needed for its educational use. In summary, Instagram is a tool with pedagogical potential to strengthen communicative competence in university students in digital learning environments.