Plan de marketing digital y comunicación estratégica para la Empresa Simplifyidea S.A.S

Abstract

Abstract: The objective of this Curriculum Integration Project was to design a Digital Marketing and Communication Plan for the Ecuadorian company Simplifyidea S.A.S., dedicated to continuous technological consulting, innovation, and support in the development of digital solutions for the B2B market. Based on a strategic diagnosis, the organization's current situation was analyzed in terms of communication, social media use, and digital advertising actions, considering internal and external factors that influence its positioning. The research was developed using qualitative and documentary techniques, including an in-depth online interview with the company's manager, as well as an analysis of its digital presence. The results revealed strengths such as technical expertise, an agile work model, and personalized attention, as well as weaknesses related to low visibility on social media, the absence of structured advertising strategies, and limited digital communication management. Based on these findings, a SWOT analysis was developed, and strategic objectives were defined to strengthen corporate communication, optimize the use of professional social networks, and develop digital advertising actions focused on the B2B market, especially LinkedIn. The proposed plan integrates content strategies, digital visibility, and management. Communication, establishing actions, indicators (KPIs) and estimated budgets that contribute to strengthening the positioning and sustainable growth of Simplifyidea.