Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Mentorius.

Abstract

Abstract: This applied study develops a strategic plan for AI-supported content ideation and production for Mentorius (Ecuador, with a Latin American scope). The research adopts a mixed-methods approach with qualitative predominance, based on 19 online semi-structured interviews conducted over three weeks with professionals involved in communication, decision-making, and the use of artificial intelligence in organizational contexts, including mid-level and C-level decision-makers. Data were analyzed through thematic coding, which enabled the identification of operational frictions, cognitive tensions, and strategic needs associated with integrating generative AI while preserving human judgment and narrative coherence. Building on these findings, the study proposes a strategic communication and content production plan for the Mentorius case, grounded in an architecture of judgment perspective and positioning generative AI as a copiloting resource for creative and decision-making processes. The final deliverable includes a demonstrative set of content pieces for the prioritized channel, together with minimum guidelines for execution and descriptive monitoring, with supporting evidence stored in a controlled-access digital repository.