Plan de marketing y comunicación digital para la empresa NeoPrompt

Abstract

Abstract: This Curricular Integration Project aims to design a digital marketing and communication plan for NeoPrompt LLC, a SaaS platform specializing in artificial intelligence for prompts and digital tools, with the goal of strengthening its online presence, increasing its visibility, and improving its positioning in the digital market. The research will be conducted using a mixed-methods approach, applying qualitative and quantitative techniques such as direct observation, interviews with the company representative, and digital surveys of users and potential clients. This will allow for an analysis of the brand's current situation, the identification of its main weaknesses and opportunities, and an understanding of the target audience's behavior and preferences. Based on the results obtained, a plan will be created that includes simple digital communication actions, improved social media organization, and the use of digital tools to enhance user relationships and increase brand awareness. By putting it into practice, NeoPrompt LLC will be able to better adapt to the changes in the digital world, be more competitive, and position itself as a leading option among companies that use artificial intelligence.