Plan Estratégico de Ideación y Producción de Contenidos con Inteligencia Artificial para el Club Rotario Cumbayá

Abstract

Abstract: This work proposes a strategic content ideation and production plan based on the use of Artificial Intelligence for the Rotary Club of Cumbayá. The main contribution lies in designing a strategic communication model that utilizes generative tools to bridge the generational gap between a traditional organization and the youth segment. Through a mixed-methods diagnosis, the study identified the need to transform a rigid institutional narrative into a personalized transmedia experience under the "Digital Mentor" archetype. The project integrates technologies such as ChatGPT, Midjourney, and Runway to scale the production of social impact stories, optimizing the organization's positioning and resolving inefficiencies in digital user interaction. This proposal demonstrates how ethical automation and emotional storytelling empower youth leadership, ensuring institutional sustainability in an information-saturated environment. The result validates that technology acts as the necessary engine to convert the Rotary legacy into a relevant, agile, and transparent service platform for new generations.