Plan de marketing y comunicación digital para el emprendimiento Autolujos Cedillo

Abstract

Abstract: Modern businesses must understand that communication and marketing are interconnected elements; one cannot exist without the other. Therefore, they must be carefully linked to achieve the proposed objectives. To this end, it is essential to clearly define the strategy and actions to be implemented, using digital channels and platforms, relying on the values ​​of the business, not only to generate sales, but also to build a brand, incorporating concepts such as sustainability, quality, and recognition. Incorporating digital communication and marketing is no longer optional, but an indispensable requirement to remain competitive. Autolujos Cedillo has primarily developed traditional marketing strategies, such as the use of brochures, eye-catching signs, and participation in trade shows; while it is true that the fundamental pillars of its positioning come from this approach, updating to digital marketing and the appropriate combination of both is crucial. This integration plays a relevant role in responding to modern consumer behavior, strengthening brand visibility, and consequently, driving the company's growth and sustainability in the market.