Determinantes de la rentabilidad de las Pymes ecuatorianas: provincia Guayas, sectores C222, C202 y C181, periodo 2023

Abstract

Abstract: The research entitled Determinants of the profitability of Ecuadorian SMEs: Guayas province, sectors C222, C202 and C181, period 2023 aims to identify and analyse the factors that influence the profitability of small and medium enterprises, an important sector for the country's economy justifies the importance that represent more than 90% of companies, employed a non-experimental and correlational methodology, using a descriptive design. The results indicate that SMEs have adequate levels of liquidity but face high levels of indebtedness that negatively affect their profitability, measured through ROA and ROE. Furthermore, it was found that firm size has a positive influence on profitability, while firm age has a negative effect. To improve profitability, it is important for SMEs to optimise the use of their assets and carefully manage their level of indebtedness. SMEs are encouraged to adopt strategies to reduce their debt, improve operational efficiency and explore new growth opportunities, which will allow them to increase their profitability and sustainability in a challenging and competitive.