Diseño de una plataforma digital multilateral para la asignación de vocales deportivos en ligas barriales de los cantones Quito y Rumiñahui

Abstract

Abstract: The design of a multilateral digital platform for the assignment of sports officials in neighborhood leagues in the cantons of Quito and Rumiñahui manages the assignment of sports officials in an automatic and organized manner. The project arose from observing deficiencies in current sports processes. The business model integrates technology focused on the management and assignment of officials through a digital platform. The value proposition is based on optimizing resources, assigning officials to games, validating profiles, controlling services, and providing traceable and efficient information. The project is based on a multilateral digital platform business model, in which neighborhood leagues participate as demanders and sports officials as service providers. External analysis using the PESTEL and PORTER tools pointed to its potential for development, while financial analysis supports its economic viability. In addition, marketing strategies for sales growth and social, environmental, and economic sustainability strategies are proposed to strengthen the development of the innovative and sustainable business model.