Estudio de factibilidad para el desarrollo de una aplicación móvil para la contratación y gestión eficiente de serviciosoficios técnicos en la ciudad de Manta

Abstract

Abstract: The objective of this research was to evaluate the technical, economic, legal, and market feasibility of developing a mobile application aimed at the efficient contracting and management of technical services and trades in the city of Manta, Ecuador. The study followed a quantitative approach, with a descriptive and exploratory scope, using a non-experimental and cross-sectional design. The population consisted of citizens and independent technicians from the city of Manta, from which a sample was obtained through structured surveys as the main data collection technique. The results allowed the analysis of the supply and demand of technical services, as well as the level of acceptance of a digital intermediation platform. Additionally, the technical requirements of the project and its financial feasibility were evaluated through indicators such as net present value, internal rate of return, and sensitivity analysis. The findings showed favorable conditions for the development of the project, concluding that the implementation of the mobile application is viable and sustainable within the analyzed context.