Diseño e implementación de un modelo de evaluación de madurez digital para pequeñas y medianas empresas (PYMEs)

Abstract

Abstract: This research develops a digital maturity measurement model adapted to the business and technological context of PYMES in Ecuador. The methodology integrates open international standards such as ISO 38500 and ISO 27001, along with intellectual property frameworks such as COBIT for IT governance and ITIL for service and process management. The model optimizes the user experience through a questionnaire balanced by dimensions and subdimensions, using a Likert scale (1-5) for evaluation. The system automates the visualization of results through graphical reports and generates personalized strategic recommendations based on the level of maturity achieved. This tool constitutes an essential technical and practical resource for decision making, allowing organizations to diagnose their current maturity level and establish a roadmap for sustainable digital transformation.