Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Studio de Moda

Abstract

Abstract: The research presented here aimed to design and implement a strategic plan for the ideation and production of digital content, supported by artificial intelligence, for the Ecuadorian prêtà- porter fashion brand "Studio de Moda Yasmine Cumbicus." This brand has an artisanal, sustainable, and exclusive focus. Using a mixed methodology, this study included bibliographic research, semi-structured interviews, and analysis of digital metrics through data mining on the brand's most relevant digital platforms. The results show that the strategic and ethical incorporation of artificial intelligence as a tool optimizes and enhances the creation processes and improves the level of personalization of the digital and purchasing experience for customers, without replacing the human and artisanal aspects of the process. The developed proposal integrates multi-criteria segmentation, storytelling, and analytics, leading to the conclusion that it is possible to implement a low-cost strategic model for brands with limited production. This study contributes to the creation of a replicable model for fashion ventures seeking to integrate technology, creativity, and purpose in disruptive contexts.