Análisis de percepción del impacto del Karting en la economía local: caso Loja.

Abstract

Abstract: This research examines the perceived economic impact of karting on the local economy. The study employs a mixed-methods approach (qualitative and quantitative), including surveys and interviews with drivers, sponsors/promoters, merchants, media outlets, spectators, and the director of the Loja Karting Club (LKC). The results show that karting, thanks to its growth, has become a driver of economic activity by increasing sales for local businesses, enhancing brand positioning, generating employment, and attracting drivers and spectators from other cities. However, the contribution of karting is perceived as scant or moderate due to limitations such as insufficient promotion and dissemination of events, high participation costs, and a lack of improvements to the local karting track's infrastructure. The research confirms that karting, as a sport, has significant potential as an engine of economic and tourism development for the city of Loja, but requires greater institutional coordination, guided by strategies and improvements in event management to maximize its impact within the region.