Propuesta para la reactivación y fortalecimiento del turismo comunitario en la Comunidad Shuar Tsuer Entsa

Abstract

Abstract: This study analyzes the challenges faced by the Shuar Tsuer Entsa community in the Naranjal canton in developing community tourism, identifying the factors that limit its social, economic, and cultural sustainability. Through a descriptive approach and document review, variables such as the lack of tourism promotion, the perception of insecurity stemming from its proximity to conflict-ridden urban and rural areas, adverse weather conditions, and weak community organization are examined. The study also considers the importance of strengthening local capacities, participatory community planning, and environmental management as key elements for improving the tourist destination. The results show that despite the high natural and cultural potential of the Shuar community; structural obstacles persist that hinder and limit its positioning as a tourist destination within the region. Finally, strategies are proposed for implementing guidelines aimed at strengthening the tourism community, promoting sustainable tourism, and providing technical training as means to consolidate an inclusive and competitive community-based tourism model, sufficient to strengthen tourism in the canton.