Descifrando el camino al éxito financiero: factores que moldean la elección de la carrera en Finanzas en la Provincia de Loja, Cantón Saraguro, año 2025

Abstract

Abstract: This research aimed to analyze the factors influencing the choice of a Finance degree program among third-year high school students in the Saraguro corner, Loja Province. The study employed a qualitative approach with a descriptive scope and a non-experimental design, using a survey administered to a sample of 234 students from various educational institutions in the canton as the data collection method. The results indicate that the decision to pursue studies in Finance is determined by a combination of personal, familial, educational, vocational, and career-related factors. Key influential aspects include individual interests and preferences, family guidance, perceptions of the field, vocational training received, and expectations regarding workforce entry. Furthermore, students place particular value on job stability, professional development opportunities, and the possibility of achieving personal goals through financial education. The study concludes that the choice of this degree program stems from the interplay of personal, social, and economic factors that shape the academic and professional aspirations of young people.